Art direction

When we like objects, materials, textiles, we care about taking them till the end, so we prepare design briefings to communicate on those products, to take pictures of them, to showcase them in the stores or on line.
Writing necessary texts and contents can also help to build coherent projects, we usually make it too.
For example, while working on this cement tiles which are sold per unit, we have created an exclusive packaging, the shape and the identity have been imagined to highlight the product story.
Addenda is a personal project by Lauriane Beaunier questionning mass product's futur, how to rework and reinterpret them.
More informations : ici